Lately, I’ve tried something new. Instead of turning on my computer before I run my morning errands, I wait until 10:30 am to turn it on after I done other things. Because I work globally, most of my US-based clients aren’t up before well after lunch time in Germany. I leave my desk for lunch with the kids, then pop back on around 2:30 pm. By the end of my business day, which often lasts until well after 8 pm, I snap off my computer. It seems to be working. I’ve gotten more media placements working efficiently than when I hang on my computer surfing endlessly for the PR Holy Grail.

Go slow. Snap it off.

Good news for a great day – Friday!