The Death of Multitasking

Information overload is no longer just a symptom. It is the disease itself.

I tried to skype a friend recently. Her landline and cell phone were ringing in both her ears simultaneously. She placed her hands to both sides to block out the noise (it was fruitless). Thousands of miles away, I became overloaded by her information flow, too. I was guilty of forgetting to turn off my Tweetdeck so incessant pinging laced our Web chat.

But help is here. Information Overload Day is August 12th. Basex, a savvy company that no doubt offers purchaseable solutions to IO (that’s information overload for You Underloaded), is hosting a Web event to offset too much input.  

jugglerWhile I’m basking under the Southern sun at my family’s farm, Web conference participants who pledge not to multitask during the length of the conference get a 50% discount on their tickets (which are $50).

Mutlitasking is a myth, anyway. As my friend, whose ears were blocked by the sounds of messages singing and pinging, proved, we can only handle so much information. Hopefully, this conference will be just the thing to help others get a grip on data surfeit, too.

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