Eco-Friendly Fashion for a Better World

Happy Earth Day!

Did you know you are what you wear? When it comes to eco-friendly fashion, it’s true!

Wearing an organic t-shirt makes me feel, I don’t know, more noble. It’s a different kind of fashion statement to care about how your clothes got made – and by whom. With reports about child labor and terrible working conditions in Third World textile factories, fashion becomes political. But it’s more than just about how you look, but also about how you feel and what impact you have made on donning garb made by undernourished people stifled in heat-filled rooms with air stuffed with fabric particles.

Slow Fashion, otherwise known as eco-fashion, made a nice showing at the Eco Fashion Week in Vancouver April 10-12. So it only seemed appropriate to chat with an up and coming fashionista herself, Jaimie Hilfiger, about where fashion is headed. Curious about her perspective as the 24-year-old niece of Tommy Hilfiger, I plied her with questions about eco-friendly fashion. What I discovered was astounding.

Photo Courtesy of Chiaroscuro Fotografia

Did you know there was such a thing as the Green Carpet Challenge, spearheaded by Collin Firth’s wife, Livia? At Red Carpet events such as the Oscars, Livia Firth suggests that people show off their eco-friendly apparel. Now how come I never heard about that before? As folks fawn over the latest designer, why were TV hosts mum about an amazing trend coming straight from Hollywood? Did you know, for instance, that Meryl Streep wore a gown to the Academy Awards that was made out of reusable materials? And we’re not talking iron for the lady. It’s an impressive trend few people seem to be talking about.  The effort has a Facebook page with a paltry 200+ fans. So please go there (after reading this post) and ‘like’ it. This campaign deserves more attention.

Jaimie mentioned her admiration for Stella McCarthy who refuses to use any leather or animal fur, for instance. Many of you may know Pamela Anderson would rather go naked than wear such things (well, sometimes one might think she’d just rather be naked anyway). As an environmentalists and thoughtful designer, Stella McCarthy has brought out lines with natural and renewable materials that have caught the eye of Madonna, Gywneth and Kate (Winslet). Shoes without leather? Think straw and cloth.

Another cool brand that Jaimie mentioned is the Urban Renewal Brand, an affordable line found in Urban Outfitters stores. She is also coming out with her own line of high-end leisurewear, so-called transitional clothing between work and bedtime.

“It’s torture that at present we women only have a choice between skinny jeans and those reindeer-printed PJs bottoms,” I commented, then breathed a sigh of relief into the phone when she revealed her plans to make comfortwear fashionable.

We talked some about beauty products and the importance of avoiding all petroleum ingredients. Not only is it bad for the Earth, but it’s murder on your pores too. I was impressed with Jaimie’s direction and commitment. In true power of slow style, she feels a sense of purpose to change the world as a role model in the area of eco-friendly living.

“It is our responsibility to take care of the Earth,” she told me.

Slow Fashion is not just the latest trend. It’s a sustainable one. So take that shoe and wear it. Tread lightly on the Earth and remember: if you feel good in what you’re wearing that also makes the Earth feel good, it’ll show.


  1. redjim99

    April 22, 2012 at 10:37 am

    Many outdoor companies are also reusing their cloth, Patagonia etc, and there is also a movement collecting outdoor equipment and clothes to be used by sherpas in their guiding and portering work. Here –


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    April 23, 2012 at 4:16 pm

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