Facebook Fatigue: The Search for Less Input
Bing. Buzz. Ping. Riiiiinnnnng! The invention of the smartphone has altered our lives forever. But has it improved them?
On any given day, I will receive, delete and answer over one hundred emails. Newsletters I never subscribed to pop into my inbox, multiplying no matter how often I unsubscribe. Text messages come from all corners of the Earth through Facebook, WhatsApp or the conventional iPhone delivery service. And I know I am not alone.
Every day we are inundated with information. I daresay 98% of it is useless or simply annoying. It sucks our time and our energy.
And yet we continue to pursue the data flow as if our lives depended on it.
Many of my friends have expressed Facebook fatigue. They post stuff, some quite successfully. They get a quick high from yet another like, but that fades fast. I have found myself begging my kids to allow me to post photos of them (which they despise) in hopes I will draw attention. But for what purpose?
WhatsApp, the multi-featured messaging system that was acquired by Facebook in February 2014, has found an astounding breadth of users in a relatively short time. According to a recent Huffington Post article by Peter Diamandis, this highly disruptive service is growing fast. He reports:
Quick Stats on WhatsApp:
- 64 billion messages processed per day – 20B sent and 44B received
- 465 million users on platform
- 1 million join platform every day
- 70 percent of users come back every day
If the average text message takes even ten seconds to write and send, you can image how much time we spend with our devices.
Or try on this for size. According to the blog Digital Marketing Ramblings, 72% of online adults visit Facebook at least once a day. In Europe there are 206 million active daily Facebook users; in the US and Canada it is 152 million. And the average time spent on Facebook — per day per person — is 21 minutes.
Don’t get me wrong. I love knowing what other people are doing and keeping up with friends and family. I also adore receiving photos, audio notes and messages from loved ones scattered across the globe. But the pull to pay more attention to my iPhone than my real life has me disturbed.
So for the next week, I am trying a little experiment. I am not going to check Facebook. Not once. Thankfully my social media clients are on a hiatus so I won’t have to.
Time saved thus far: over an hour.
Number of nerves saved: countless.
I’ll keep you posted. Pun totally intended.
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